Sales follow-up email templates
Most deals are won in the follow-up. These templates keep yours fast and consistent, and a text expander drops them into Gmail, Outlook, HubSpot or Salesforce in seconds.
;fu1 — follow-up #1 (2 days later)
Hi {Prospect first name}, bumping this to the top of your inbox — would {date:dddd +2bd} or {date:dddd +3bd} work for a quick call?;recap — meeting recap
Thanks for your time today, {Prospect first name}!
Recap:
• {text:Point 1}
• {text:Point 2}
Next step: {text:Next step} by {date:MMM D +1w}.
{optional:Attachment}I’ve attached the deck we went through.{/optional};quote — quote sent
As promised, here is the quote for {text:Product}: {text:Price}. It’s valid until {date:MMM D, YYYY +30d}.;value — value-add follow-up
Hi {Prospect first name}, thought this might be useful given what you said about {text:Pain point}: {clipboard};breakup — break-up email
Hi {Prospect first name}, I haven’t heard back so I’ll assume the timing isn’t right. If {text:Topic} becomes a priority, just reply and I’ll pick it up from here.
A simple cadence
| Day | Touch | Shortcut |
|---|---|---|
| 0 | Intro or recap | ;recap |
| +2 business days | Bump with two times | ;fu1 |
| +5 | Something useful (copied link) | ;value |
| +10 | Break-up | ;breakup |
The {clipboard} placeholder pastes the article or case study link you just copied.
FAQ
- Does it work in HubSpot and Salesforce email editors?
- Yes, PhraseBolt works in their web email composers and note fields, including Salesforce Lightning editors.
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